New Grocery Delivery Service Launches with Help from CO4F02/22/18
Pictured: Emily Olsen, Coordinator of Denver Food Rescue's Fresh Food Connect, testing out one of Abarrotes Bondadosa' new tricycles To expand food delivery options in Denver's northeast neighborhoods, Denver Food Rescue applied for CO4F funding to support a new venture: "Abarrotes Bondadosa." CO4F supported the start-up with a $30,000 loan and a $20,000 grant.
The social enterprise will offer affordable grocery delivery service with no minimum order requirements, delivery fees, or membership fees. "We created Abarrotes Bondadosa to give our food delivery service more structure, to ultimately improve grocery options and serve more residents in need," said Turner Wyatt, Denver Food Rescue Executive Director. "CO4F gave us the ability to hire Ricardo Rocha as the full-time Director and CEO of Abarrotes Bondadosa."
Abarrotes Bondadosa is one of only five grocery delivery services in the nation to serve people of advanced age and people living with disabilities who receive Supplemental Nutrition Assistance Program (SNAP) benefits, through a USDA pilot program that authorizes SNAP as an accepted payment method. According to Denver Food Rescue, only 42 percent of people of advanced age and people living with disabilities eligible for SNAP use their benefit--one likely cause being that many are homebound and SNAP has not been allowed for food delivery payments in the past.
"We are excited to offer a program like this in our communities where there is a lack of access to adequate food. It is especially important to help improve healthy food access for SNAP recipients whose options have been even more limited," said Ricardo Rocha.
Customers will soon be able to order groceries online or over the phone in English or Spanish and have them delivered to their homes the same day. Abarrotes Bondadosa is partnering with local retailers to purchase wholesale goods and pass the savings onto their customers, keeping the costs for fresh, healthy food affordable.In addition to supporting Rocha's full-time position, CO4F enabled the company to purchase a new fleet of delivery tricycles. Rocha says he expects to hire up to 10 employees in the next year to fill full-time and part-time positions.